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A GENUINE GOLD LEAF TOWER FOR PRADA FOUNDATION

A golden tower rises from an abandoned factory

The Prada Foundation, active since 1993, operates in the contemporary art and culture field. The Foundation deals, firsts, with the organization of exhibitions collaborating with the most important international artists. In 2011 the Foundation opens a new office in Venice, purchasing the historic building of “Ca’ Corner della Regina”, which also hosts numerous exhibitions.



The Milan Foundation is working for the opening of its new spaces in Largo Isarco, in the southern part of the city. The works, led on by  Rem Koolhaas, a famous Dutch architect founder of the OMA studios, are realized in the area of an early ‘900 old distillery. This new location will join the existing one in Venice, thanks to two twin exhibitions, one in Venice and one in Milan, both realized by the famous artist, historian and archaeologist Salvatore Settis.

This new over 19.000 squared meters space, where 11.000 are dedicated to the exhibition program, will also feature the presence of completely children dedicated area and a bar designed by the renowned director Wes Anderson, author of classics such as “The royal Tennenbaums”, who tried to recreate the atmosphere of the Milan coffee shops.

Among the industrial architectures of the old built-up factory, rises up a completely gilded tower with genuine gold leaf. One of the examples of gold leaf application in modern interior design.

The project realization has been recorded with a photo contest, “Fragments”, an exhibition for the new spaces.


Prada Foundation Prada Foundation Prada Foundation Prada Foundation

FOTO: credit @FRAGMENTS

FONDAZIONE-PRADA-REM-KOOLHAAS-GIUSTO-MANETTI-BATTILORO

FOTO: credit @Giusto Manetti Battiloro

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