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“THE TASTE OF GOLD”, THE EDIBLE GOLD FRAGRANCE

Edible gold with flavor. Practically a revolution.

At Expo, on Friday, May 15, Giusto Manetti Battiloro, a world leader in the manufacture of gold leaf, presented “The Taste of Gold”. As a result of scientific research, Manetti, along with Enrico Giotti SpA, a Florentine company producing natural flavourings, have patented edible gold with fragrance and flavour. Already used by the greatest chefs in the world, today edible gold can finally be used not only for decoration but also to prepare complete tasty dishes. In addition, the flavoured edible gold is completely natural, without chemicals, and in medicine gold is traditionally considered an anti-inflammatory.

Giusto Manetti Battiloro, already present at Expo on Banca Intesa’s The Waterstone pavilion, in the “Identità Golose” (“Gourmet Identities”) area, as a guest of Acqua Panna, presented a pre-launch of the new version of the flavoured gold leaf. “Edible gold has been used for about 3000 years, but only as a decoration; we have now flavoured it with truffle, lime and vanilla,” explained Niccolò Manetti, Managing Director and Head of Marketing at Giusto Manetti Battiloro, “thanks to a two-year research project in collaboration with a company that produces natural essences.”

For the occasion, the Michelin-starred chef Marco Stabile, himself also from Tuscany, proposed flavoured edible gold in a varied and refined menu. The truffle-flavoured gold leaf was presented with a poached egg with asparagus confit and a reduction of Tuscan wine. The lime-flavoured gold leaf instead accompanied another signature dish of Tuscan cuisine, a risotto of spelt with finocchiona and pecorino cheese.

The presentation of The Taste of Gold, introduced by the curator of the Zero Pavilion Davide Rampello, was also attended by the Director of Communications and International Relations of Acqua Panna – Sanpellegrino Clement Vachon, the sole commissioner of Expo, Giuseppe Sala, and the Expo godmother Maria Grazia Cucinotta, as well as numerous journalists and industry professionals.

Giusto Manetti Battiloro, originating in Florence in 1582, is in constant growth. Today it has a turnover of around 27 million euros, achieved with 120 employees working in a new factory of 8,000 square meters in the town of Campi Bisenzio (Florence) and in four other locations in Europe.

“With the new patented flavoured gold leaf,” said Niccolò Manetti, “we plan to double the turnover of the Edible Gold segment of the company in the first 12 months of sales and doubling it again in the following 24 months.”

From September, the flavoured gold leaf will be on the market with a full range of eight flavours in a package which can be used to garnish eight servings.

The product will be distributed in Italy and abroad by exclusive distributors of Giusto Manetti Battiloro.

 

GALLERY

 “THE TASTE OF GOLD”


 

PRESS COVERAGE

“THE TASTE OF GOLD”


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ORA D'ARIA RISTORANTE CHEF MARCO STABILE FLORENCE

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