The beautiful city of Florence has hosted the fourteenth edition of “Corri la Vita” (Run for Life), the fundraising running event initiated in 2003 to support Florence’s public facilities specialising in breast cancer. The event has two routes (5 km and 13 km). Runners wear all the same T-shirt as a sign of their support for a battle that thousands of people have to face every day. A sporting and cultural event that has a deep social meaning.
Giusto Manetti Battiloro, the leading Florence-based gold leaf manufacturer, has always been committed to social causes. That’s why it sponsored the creation of the advertising space to promote “Corri la Vita 2016”. This year, 35,100 people signed up for the event, raising € 55,000.