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GIUSTO MANETTI BATTILORO AMONGST THE SEVEN WONDERS OF TUSCANY

THE GIUSTO MANETTI BATTILORO STAND INSIDE “THE SEVEN WONDERS OF TUSCANY,” AN EXHIBITION SPACE DEDICATED TO EXCELLENCE IN CRAFTSMANSHIP AT MIDA


Polveriera pavilion


Now in its 83rd edition, the Mostra Internazionale dell’Artigianato, or International Craft Show, (MIDA) has just wrapped up in Florence. About 500 exhibitors came from every corner of Italy. The exhibition also featured exhibitors from European countries such as Denmark, France, Poland, Russia, and Spain as well as non-European countries such as Azerbaijan (for the time at the show), Burma, China, India, Iran, Madagascar, Nepal, Morocco, Syria, South Africa, Tunisia, Turkey and Vietnam. For eight consecutive days, from April 24th to May 1st, 10am to 8pm, visitors were able to admire an infinite variety of artisan creations, including the “know-how” of historic workshops and the futuristic ideas of digital makers and digital crafts.


The Giusto Manetti Battiloro stand

The Giusto Manetti Battiloro stand at MIDA 2019


Giusto Manetti Battiloro was chosen to exhibit as one of “The Seven Wonders of Tuscany”, a special pavilion in the Polveriera area, reserved for companies who represent excellence in this Renaissance region. The inauguration was presented by Eugenio Giani (President of the Regional Council), Dario Nardella (Mayor of Florence), Leonardo Bassilichi (President of the Chamber of Commerce of Florence and Firenze Fiera), Stefano Ciuoffo (Regional Councilor for Economic Development), Aldo Cursano (President of Confcommercio of Florence), Luigi Nigi (CNA Florence), Leonardo Bandinelli (Director of Confindustria Florence), and Luigi Salvadori (President of Confindustria Florence).


The Giusto Manetti Battiloro stand inauguration

The Giusto Manetti Battiloro stand inauguration- From left to right:
Eugenio Giani, Regional Council President
Niccolò Manetti, Giusto Manetti Battiloro Marketing Manager
Dario Nardella, Mayor of Florence
Leonardo Bassilichi, President of Florence Chamber of Commerce and Firenze Fiera
Vice-Prefect of Florence
Aldo Cursano, President of Florence Confcommercio
Dott. Luigi Nigi, CNA Firenze

The Giusto Manetti Battiloro stand, located in the Polveriera pavilion in Fortezza da Basso, was a great success and was amongst the most visited. Many visitors witnessed the gilding techniques of two of the best Master Craftsmen in Florence, Antonio Valenti and Gabriele Maselli. In particular, Master Antonio Valenti explained his art whilst meticulously gilding the legendary dodecahedron, designed by Leonardo da Vinci in the Codex Atlanticus. Gabriele Maselli, Master Craftsman of Framing, explained some rules of the profession, taking advantage of the opportunity to begin teaching his son how to work with gold leaf, as per typical Florentine tradition.


Master Antonio Valenti gilding the legendary dodecahedron


The video-summary of a wonderful adventure, that of having been one of “The Seven Wonders of Tuscany”, the exhibition space of artisan excellence at the 83rd edition of the Mostra Internazionale dell’Artigianato (MIDA) in Florence.


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