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Company Policy


“Tradition, quality, ethics and innovation”


Giusto Manetti Battiloro has long based its Mission on four values ​​that have always distinguished its work:


Tradition: tied to the more than 400 years of history and experience in working with gold;

Quality: guaranteed by qualified staff, advanced machinery and attention to the constantly growing products and services offered;

Ethics: cultivated with respect for the rights of the word and commitments undertaken; handled through special care of its employees and associates, but also the customers and suppliers that do business with Giusto Manetti Battiloro;

Innovation: tied to the ongoing development of processes, products, machinery and accessories for production, carried out by highly qualified internal resources to create products that are unique throughout the world.


Historically bound to Florence, the company has grown with an acute awareness of the social, economic and structural context in which it operates. For this reason Giusto Manetti Battiloro has always strived to work closely with public bodies and associations that share the same principles, contributing experience and know-how in order to further mutual development and growth. Moreover, it has often sponsored initiatives designed to promote Florence, its trades and industries, and its vast body of skills and knowledge.

Trademarks and patents

Registering our brand was not only important for protecting the interests of our company, but above all for assuring our clients that their expectations will be met when they buy our products. Based on this philosophy, the company has registered its emblems throughout the world so that clients may always be confident that they are buying authentic Manetti products wherever it operates. So far Giusto Manetti Battiloro has registered the following brands linked with its identity or its products:

  • The “GMB 1820 Giusto Manetti Battiloro” brand
  • The “Giusto Manetti Battiloro” brand
  • The “Fabbrica di oro e argento in foglia” brand
  • The “TERRAORO” brand
  • The “Gold Chef” brand
  • The “Beauty Gold” brand

Giusto Manetti Battiloro invests in research and development in order to create new and technically innovative products. To preserve its know-how, the company has begun to take out patents to protect its most advanced products.


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