With the arrival of new century and the end of the Medici government, Florence’s economic and cultural growth began to decline. The gold beaters’ workshops, which just a few years earlier recorded “thousands of golden vow books” in their archives, ready to be filled with precious gold leaf, underwent significant downsizing. Many workshops were forced to close, and many illustrious Florentine families, like the Gondi, the Ricasoli, and the Strozzi (who had made a lot of money on gold blend fabric products), directed their investments elsewhere.
The Manetti family, on the other hand, was not discouraged, and focused all of its efforts on quality. Together with a few other painter-gilders and gold-beater-gilders, Giovanni, Giuseppe and Giovan Domenico attended the city’s famous Accademia del Disegno, thus expanding the workshop’s offering to include painting as well. The decision to enrol in the Accademia, which Giorgio Vasari had made into a true professional association for artists, was indicative of the Manetti family’s desire to distinguish itself from the other workshops, which still remained bound exclusively to the ancient guilds of arts and crafts.
In December 1732, in recognition of his professional excellence, Niccolo’ Manetti was appointed Consul of the Accademia del Disegno, inheriting the prestigious position that Michelangelo Buonarroti had once held.
Around the year 1760, the workshop was moved to the artisanal heart of Florence: central San Lorenzo district. The men continued to work as gold beaters and decorators, while the women wove brocades, carrying on an ancient Florentine tradition, which, as early as the 1300s, was already strictly governed by the regulations of the guilds, which required the silk threads to be wrapped “cum auro optimo”, meaning only with the purest gold.